Table of Contents for

Everything You Need to Know to Start a Santa Letter Writing Business:       Write Santa and Other Holiday Letters Year-round

by

Donna L. Turello

(Revised edition, 2008)

(This is the revised--updated and expanded--edition of the 2004 book of the same title.)

Chapter 1     Intro           10

Chapter 2     Santa Letters         13  

   Writing the letters from Santa          13

      Santa's little helper          13

      Start your pens           16

      Stringing the popcorn         20 

    Sample letters for baby's 1^st Christmas 21

    Sample letters for a young child      23

      Sample letters for a bit older child     27

      Sample letters for an older child      32

      Letter for a "non-believer" child      37

      Letters for teens/adults        38

      Letter for an adult         41

      Font fun            42

Chapter 3     Printing and mailing letters          44

      My printer died!          44

      To sign or not to sign         46

      Mail call            47

      Sticker crazy           48

Chapter 4     Designing your order forms   51

      Inside out            51

      Take my card           59

Chapter 5     Surprises        60

      What did I get myself into?       60

      Coloring pages          61

      Stickers            62

      Pencils             62

      Magnets            62

      Coloring books/activity books      63

      Ornaments            64

      Keys             67

      Suncatchers           68

      Reindeer food/snowman poop      68

      Recipes            71

      Posters             74

      Mini wreath ornaments        81

      Little gift boxes         81

      Certificates           82

      Membership cards          82

      Die cuts           83

      Activity kits          83

      Advent calendars         83

      Wordfind puzzles          85

      Create your own wordfinds      91

      Woof woof, meow meow       92

      Sample letter for a pet        92

      Pet letter surprises          93

Chapter 6     Christmas Angel letters   102

       Putting the Christ back in Christmas   102

      Angel letter for a baby       104

      Angel letters for a Child       105

      Angel letter for an Adult       106

     Angel letter order form       107

     Angel letter surprises       108

Chapter 7     Easter Bunny letters    114

   Hopping down the bunny trail    114

   Bunny letter for a baby      117

   Bunny letters for a young child/toddlers  118

   Bunny letters for an older child    126

   Bunny letter for an adult      130

   Bunny letter for Pet       131 

   Bunny letter order forms      132

  Surprises           133

   Wordfinds          136

Chapter 8     Letters from the Tooth Fairy   139

   Like pulling teeth        139

  Tooth Fairy letters        141

   Tooth Fairy letter about baby registry  148

   Tooth Fairy letter 1^st tooth about to fall out  149

   Tooth Fairy letter first tooth lost    150

   Tooth Fairy letter dentist had pull tooth  151

   Order form         152

   Surprises          155

   Wordfind          158

Chapter 9     Letters for other holidays   159

   Wake me when Christmas is over    159 

   Birthday letters from Santa     164

   Year-round letter from Santa for toddler  166

   Year-round letter from Santa for nice child    167

   Year-round letter from Santa naughty child   168

    Birthday wordfinds        169

    Valentine letter for child      171

    Valentine letter for friend/family     172

    Valentine letter--romantic      173

    Valentine letter--humorous     174

    Valentine wordfinds       175

    St. Patrick's Day letter       177

    St. Patrick's Day wordfind      178

   Mother's Day/Father's Day     179

    Graduation letter        180

    Halloween letter--Pumpkin Patch    181

    Halloween letter--Ghost      182

    Halloween wordfinds       183

   Thanksgiving letter             185

    Thanksgiving wordfind      186

    Hanukkah letter        187

    Hanukkah wordfind       188

    Kwanzaa letter              189

    Kwanzaa wordfind        190

Chapter 10     Email letters      191

Chapter 11     Marketing      194

   Off to market we go       194

    Close the circle        194

Chapter 12     Promotion      202

   Suddenly famous        202

   Press releases         205

Chapter 13     Your web page and presence 213

     My website crashed       213

     Get listed on the search engines    219

Chapter 14     Accepting orders     222

      I can't please everybody. Anyone?   222

Chapter 15     Organizing your records  226

   School Daze         226

   Organizing tax records      231

   To copyright or not to copyright    242

Chapter 16     Directory       246

   Shop Till you Drop       246

   Associations         246

   Suppliers          247

   Web resources         251

   Websites that offer advertising opportunities 251

   Marketing, Promotion, and Business Tools 252

   Free webpages         253

   Website tools and tech stuff     253

   Search engines        256

   Domain names        256

   Directories          256

   Submit your sweeps       257

   Sponsor a contest        257

   Submit Freebies for Advertising    258

   Submit Your Original Articles     258

   PR Tips          258

   Tax tips          259

   Legal tips          259

   Trademarks and copyrights     259

   Merchant accounts       259

   Christmas sites        260

   Government resources      260

   Certification/seal of approval awards   260

   Auction sites         261

   Clipart           261

   Fonts            261

   Promotional items        261